Where Commercial Momentum Begins
The commercial structure and GTM focus technically strong companies need to scale with confidence.
Your product is strong. Your growth engine isn't keeping up.
Industrial tech and engineered-product companies usually reach a point where the engineering is well ahead of the commercial side. Growth came from product quality, founder relationships, and reputation — and it worked, right up until it stopped compounding.
I'm Michele Hodde. I work with leadership teams to find the constraint actually holding growth back, align on the priorities that matter most, and build a focused, accountable path to revenue.
How I work
I use the GTM Operating System™, GTM Partners’ eight-pillar framework, to diagnose where growth is constrained and build the strategy to resolve it. I’m a certified partner.
But a diagnosis isn't the deliverable. I embed with the leadership team to move the thing that's stuck, whether that's a short-term project, ongoing advisory, or fractional CMO leadership over a longer stretch. You get someone accountable for the outcome, not a recommendation and an invoice.
What leaders using the framework say:
“As a startup founder, I was wearing every GTM hat—CRO, CMO, CS lead—and our growth was suffering from a lack of focus. The GTM OS gave us the foundational clarity and repeatable frameworks we needed to get unstuck and align for multi-6-figure expansion. It’s the operating system for predictable, efficient growth.”
“As a CEO, you live in a world of too many opportunities and not enough clarity. The GTM Operating System cuts through that noise, giving you a single, proven framework to align your executive team, narrow your focus, and finally build the kind of predictable, scalable growth that lasts.”
“The GTM OS is the certified catalyst for taking your organization to the next level, ensuring a clear, ambitious, and sustained trajectory of growth. ”
Who I work with
$5M–$50M companies in industrial technology and engineered products — instruments, equipment, components, systems. Companies that sell units, projects, and long-cycle contracts, not seats.
The pattern is usually the same. The product is good, the engineering is strong, and growth is running on a handful of relationships held personally rather than institutionally.
You might recognize some of this:
Revenue has flattened and nobody agrees on why
Product, sales, marketing, and support are out of sync
A few heroic or founder-led relationships carry the number
The CRM exists, but nobody trusts what's in it
The board wants a growth plan you don't have the data to build
Four ways to work together
GTM Diagnostic Workshop
One 90-minute session with your leadership team to find the constraint that's actually holding growth back. You leave with it named and ranked.
GTM Planning
Four working sessions that turn the diagnosis into a plan your team agrees on — segments, positioning, motion, and the sequence to build it.
Fractional CMO Leadership
Embedded commercial leadership for a defined period. I sit with your leadership team and move the plan, not just write it.
Foundational Projects
A single scoped build when you already know what's missing: ICP, positioning, sales playbook, CRM foundation, AI agents and AI search visibility.