Four ways to work together
Every engagement starts with the same question: what is actually constraining growth? The answer determines which of these makes sense — and I'll tell you if none of them do.
GTM Diagnostic Workshop
One 90-minute executive session
For companies experiencing stalled or uneven growth, misalignment across product, marketing, and sales, or too many competing GTM priorities.
You leave with:
Your primary GTM constraint identified
The executive team aligned on the top three priorities
A 90-day roadmap with recommended next actions
This is the fastest way to find out whether we should work together — and how deep the problem runs.
GTM Planning
Four 90-minute workshops with your leadership team
A leadership engagement that turns commercial ambiguity into a focused 90-day plan. For companies that need executive alignment, clearer priorities, and a real path to execution — not another strategy document.
You leave with:
A clear diagnosis of the GTM constraint and why it exists
Leadership aligned on the decisions that matter
A prioritized 90-day roadmap with named owners
In 90 minutes you can surface the disagreement. You can't resolve it — and in most companies the unresolved disagreement is the constraint.
The diagnostic workshop finds it. GTM Planning is where it gets resolved: which segments you're walking away from, which motion you're funding, who owns what.
What a GTM Planning engagement covers — six frameworks applied in sequence, ending in projects your team can start on Monday.
Fractional CMO Leadership
Ongoing engagement, scoped to the business
Senior commercial leadership for companies that need direction and execution without a full-time hire.
I embed with the leadership team — running the operating cadence, owning the plan, and staying accountable for what it produces. You fund a lean execution team; I supply the strategy, the priorities, and the rhythm that keeps them moving.
What this covers:
GTM strategy, planning, and prioritization
ICP definition and positioning for technical and economic buyers
Alignment across leadership, product, sales, marketing, and support
Repeatable pipeline creation and commercial execution
AI built into the operating model — enrichment, scoring, segmentation, content, and research — so a lean team covers ground that used to take headcount
Fractional CMO engagements are a working relationship, not a deliverable. You get me, not a team you've never met.
Foundational Projects
Single project, defined scope and deliverable
Sometimes you already know what's missing. You don't need a diagnosis — you need the thing built.
These are the pieces a commercial engine runs on, scoped and delivered one at a time:
ICP definition and segmentation
Positioning and messaging architecture
Sales playbook and enablement
Core commercial content and website messaging
CRM and RevOps foundation
Custom AI agents and AI search visibility (AEO/GEO)
These are hands-on builds — I do the work, not a deck about the work. Each has a defined scope and an end date. If what you actually need is bigger than the project, I'll tell you before we start.
